Overview
Between August 2021 and August 2023, the University of Bristol, Personal Finance Research Centre produced a series of reports and policy briefings on the geography of gambling in Britain.
In this report, researchers tested whether existing 'responsible gambling' messages work (e.g. slogans, adverts) and designed and tested possible alternatives. They found existing 'safer gambling' messages raise awareness but do not change the behaviour of people who gamble. The research was supported by the Behavioural Insights Team.